In January 2025, Julz began appearing on the Netflix reality series “W.A.G.s… to Riches.”
Early Life and Career Beginnings
Born in 1990 in Florida, Goddard had a challenging upbringing in foster care. She began working in nightlife promotion as a teenager in Tampa, eventually moving to Miami where she established herself in the city’s vibrant club scene. Her understanding of social media’s potential led her to create 1AM Entertainment, her marketing and event production company.
Rise to Social Media Fame
Between 2014-2016, YesJulz became one of Snapchat’s most followed personalities, pioneering the platform’s use for behind-the-scenes content and real-time marketing. Her signature style of authentic, unfiltered content and direct engagement with followers set new standards for influencer marketing, leading to collaborations with brands like Puma and Red Bull.
Controversies and Challenges
Despite her success, YesJulz faced significant backlash over several controversial social media posts and comments about race and cultural appropriation. These incidents led to public debates about privilege, cultural sensitivity, and accountability in social media influence, temporarily affecting her brand partnerships and public image.
Business Ventures and Impact
Through 1AM Entertainment, YesJulz expanded beyond social media into artist management, event production, and creative consulting. Her company has worked with major music festivals, launched pop-up events, and helped emerging artists gain exposure. Her influence on social media marketing strategies and influencer culture continues to shape how brands engage with young audiences.
Personal Life
In July 2021 YesJulz became engaged to NFL player Duke Riley. In January 2024 she intimated over social media that they were no longer a couple.
