Later in 1972, the couple set up the first Love’s Country Store in Guymon, which was very revolutionary because it was a combination of convenience store and self-service fuel station. The success was growing vastly; therefore Love’s was operating 90 stores across Oklahoma and surrounding states, and it began offering food services. Soon, the couple started the First Love’s Travel Stop on Interstate 40 in Amarillo, Texas, which was one-of-a-kind travel stop serving both truck drivers and motoring community. In addition to their company, Tom and Judy opened gift and novelties shops. Today, the Love family operates with 300 stores across 39 states.