Rather than selling off the company assets, she teamed up with her five children. Under Colleen Maloof, the family expanded their beer and liquor distribution operations and later opened their first gaming property in 1992. From 1990 to 1992 the family also owned the Birmingham Fire of the World League of American Football. In the 100-plus years that define the Maloof Companies, customer service and a strong work ethic combined with energy and vision are the bragging points that built this one-time general store into a business model for diversified success. In 2008, brothers Joe and Gavin Maloof founded the Maloof Money Cup, a competition for both professional and amateur skateboarders. The competition is held within U.S. events of the U.S. Pro Men’s and Women’s Street Championships, the U.S. Pro Vert Championships, and the Maloof Money Cup AM Championships. A spring New York date and an autumn South Africa date (entitled the Maloof Money Cup World Skateboarding Championships).
