He uploaded a cover of B.o.B’s hit “Nothin’ on You” to YouTube in 2010 and the video went viral and had more than two million views in less than 24 hours. His debut studio album New Breed was released in 2012 and reached #1 on the Korean chart. His second album Evolution in 2014 hit #3 on the Korean chart. Park also had success with the singles “Bestie”, “Abandoned”, “Tonight”, “Demon”, “Girlfriend”, “Star”, “Know Your Name”, “Joah”, “Metronome”, “Promise”, and “So Good”. In 2013 he won a Korean Music Award for Musician of the Year. In October 2017, it was announced that Jay Park had signed with Jay-Z’s Roc Nation record label.