In 1983, Herb and his brother Mel purchased the Indiana Pacers of the National Basketball League. Herb Simon also owns the WNBA’s Indiana Fever. In 2010, Herb Simon purchased Kirkus Reviews, the American book review magazine founded in 1933. Herb Simon has been married three times and has ten children. In 2002, he married Porntip Bui Nakhirunkanok, the former Miss Thailand who was also Miss Universe 1988. The couple have two biological children and adopted Porntip Bui Simon’s sister’s three children when she died. Herb Simon also has two children from his first marriage and three children from his second marriage.