The German and Swiss yellow press newspapers BILD and Blick kept the issue in the media for several months, indirectly contributing to Gerber’s increasing popularity. The argument ended when People’s Party officials and Alena Gerber reconciled in public in late 2009. Swiss television later named Alena Gerber “one of the most prominent examples of Anti-German sentiment”. Gerber went on to host the Zurich Nightlife show usgang.tv (usgang means “going out”/“clubbing” in Swiss German). In 2010 Gerber was the face of the Streetparade, the Swiss version of the German Loveparade.