The Amazing Story Of How One Man Cheated The Mcdonalds Monopoly Game Out Of More Than 20 Million
McDonald’s and Hasbro first joined forces in 1987. The marketing plan for McDonald’s Monopoly followed the game quite closely. When it was first launched, every McDonald’s customer received two tokens. When you combined properties, which were matched by colors, you won money. Over the years, the grand prize has most often been $1 million, but there was a $5 million prize offered in 2006, as well. The tokens that resulted in cash prizes, or large food giveaways, were fairly rare, but customers could still win smaller free food items by getting “instant win” tokens....